Aqua Finance

Aqua Finance, also known as Aqua, has provided fast, flexible financing solutions to dealers across the United States for over 35 years. Aqua specializes in consumer financing for various industries such as water treatment systems, home improvement, HVAC, pools and spas, and recreational, marine, and Powersports products. Aqua's mission is to simplify the financing process, enabling dealers to close more sales and offer more significant customer support, ultimately driving business growth and success.

The Evolution of Aqua Finance: From Humble Beginnings to Nationwide Reach

Founded in 1986 in Wisconsin, Aqua Finance was established with a simple goal: to make financing more accessible. Over the years, Aqua has expanded its operations to serve dealers in all 50 states, building a portfolio of over $2.8 billion and over 365,000 active customers. Aqua's growth is driven by its commitment to providing flexible financing solutions that help dealers thrive in various industries. The company’s success is attributed to its dealer-first approach, which focuses on creating customized financing programs that meet the unique needs of both dealers and consumers.

Aqua sets itself apart from other lenders with a comprehensive approach to evaluating applications. The company works with dealers to provide financing solutions even for customers who traditional lenders might otherwise reject. This ability to offer financing to a broader range of customers is one of the key reasons why Aqua has become a trusted partner for dealers nationwide.

Customized Financing for Every Industry: Aqua’s Diverse Solutions

Aqua Finance supports dealers across multiple industries, offering financing solutions specifically designed to meet the needs of each market. Whether for water treatment systems, home improvement projects, or recreational vehicles, Aqua provides financing that helps dealers grow their businesses and serve their customers effectively.

Water Treatment Financing

Aqua helps water treatment dealers finance systems like filtration, softeners, and whole-home solutions. Aqua’s financing programs make it easier for customers to invest in essential water treatment systems, ensuring clean and safe water for their homes.

Home Improvement Financing

Aqua supports contractors in the home improvement sector, offering financing for projects such as roofing, windows, and concrete work. With Aqua’s financing options, homeowners can complete necessary renovations without draining their savings, while contractors benefit from larger project scopes and increased sales.

HVAC Financing

Aqua offers HVAC dealers flexible financing options to help customers replace their systems immediately. These solutions make it easier for dealers to close sales, especially when customers quickly need to replace a broken or outdated HVAC unit.

Recreation, Marine, and Powersports Financing

Aqua offers financing for high-ticket items like boats, trailers, ATVs, and RVs. Aqua’s programs help seasonal dealers maintain strong sales throughout the year by offering affordable monthly payments for big-ticket recreational purchases.

Key Benefits of Partnering with Aqua Finance

Aqua Finance stands out in the marketplace for several reasons. The company’s dealer-first approach, quick financing process, and comprehensive support set it apart from competitors. Here’s why dealers choose Aqua as their financing partner:

• Instant Credit Decisions: Aqua provides fast credit decisions in less than 60 seconds, allowing dealers to close deals while customers remain present. The quick turnaround ensures dealers can move quickly and efficiently to finalize sales.
• Flexible Payment Terms: Aqua offers fixed monthly payments with no prepayment penalties, enabling dealers to close more extensive sales while allowing customers to manage their costs.
• Streamlined Application Process: Aqua’s simple application process, available through the Dealer Portal or AppOne system, minimizes paperwork and maximizes efficiency, saving dealers valuable time.
• Electronic Funding: Aqua handles the entire funding process electronically, ensuring that dealers receive direct funding into their accounts once documents are signed, making the process fast and seamless.
• Comprehensive Financing Options: Aqua serves customers across all credit profiles, providing dealers with a single financing partner for all customer needs. This eliminates the need for dealers to work with multiple lenders and streamlines the entire process.
• Continuous Dealer Support: Aqua offers ongoing training, resources, and support to help dealers optimize their financing programs. Aqua’s team can always assist dealers with any questions or challenges.
• Industry Expertise: Aqua’s deep knowledge of the industries it serves enables the company to offer tailored financing solutions that meet the specific needs of dealers and customers alike.

Aqua Finance’s Simple Process: Getting You the Funding You Need

Aqua Finance has designed an efficient, fast process that helps dealers secure approvals and funding with minimal delays:

1. Dealers submit customer applications through Aqua’s secure Dealer Portal.
2. Credit decisions are made in seconds, allowing dealers to move forward quickly.
3. All documentation is completed electronically, reducing paperwork and increasing efficiency.
4. Signed documents are submitted for review.
5. Aqua provides direct funding to the dealer’s business account, ensuring prompt access to capital.

Aqua Finance Milestones: Achievements and Continued Growth

Aqua Finance has experienced significant growth since its founding, achieving several key milestones along the way:

• 1986: Aqua Finance was founded in Wisconsin.
• 2003: Aqua entered the HVAC market.
• 2005: Aqua surpassed 100,000 active customers.
• 2011: Aqua expanded to the home improvement and marine industries.
• 2013: Aqua began serving dealers across all 50 states.
• 2014: Aqua added pools and spas to its portfolio.
• 2016: Aqua integrated with AppOne to streamline operations.
• 2017: Aqua’s portfolio reached $1 billion.
• 2019: Aqua’s portfolio grew to $2 billion.
• 2021: Aqua formed strategic partnerships with Athene and Apollo.
• 2022: Aqua’s portfolio surpassed $2.8 billion, serving over 365,000 active customers.

Looking forward, Aqua Finance remains committed to expanding by adding new tools, enhancing its technology, and improving its financing solutions to meet the evolving needs of dealers and their customers.

Looking Ahead: Aqua’s Vision for the Future

As Aqua Finance moves forward, the company remains focused on being the premier partner for dealers across the United States. Aqua is dedicated to continually enhancing its financing solutions, investing in technology, and providing dealers with the resources to succeed. The company’s commitment to dealer success ensures that Aqua will remain a trusted and valuable partner in the years ahead.

Aqua Finance offers a wide range of fast, flexible financing options that help dealers close more sales and meet the needs of their customers. With a simple process, quick credit decisions, and extensive support, Aqua enables dealers to grow their businesses and succeed in the competitive marketplace. Whether in water treatment, home improvement, HVAC, or recreation, Aqua Finance provides the tools and financing solutions to help you reach your business goals. Discover the Aqua difference today and see how Aqua Finance can support your success.